Lockdowns aren’t affecting the internet! How to take advantage of digital marketing?

Keywords used:

digital marketing company in India

SEO agency in India

social media agency in India

digital marketing agency in India

The COVID-19 outbreak has now become a pandemic with lockdowns affecting all major economies. Markets have slowed down drastically and millions of businesses were forced to shutdown operations. It’s affecting employees, business growth and sales. The only thing it isn’t affecting is the internet! The digital world where people are constantly searching for news updates, looking for viral videos and streaming entertainment content. 

Sales or no sales, maintain a strong brand presence with digital marketing!  

Being a top-rated SEO agency in India, we believe that digital marketing has become the go-to option for all industries, especially the ones which heavily relied on traditional marketing. Digital engagement is higher than ever as everyone is now connected online via their phones or computers. Even though sales are at an all-time low, it would still behove you to keep a strong brand presence for future business. Creating conversations, generating leads and finding prospects is the most profitable thing you can do right now as a business owner. Digital marketing is of course, a cheaper alternative to traditional… and with the market slowdowns, you’ll find digital marketing services for much lower rates.

Take advantage of cheaper rates by doing paid campaigns: 

Paid campaigns on digital platforms like Google Ads or Facebook are charged by either the number of clicks you get, known as Cost-Per-Click (CPC) or for every thousand impressions you get for your ads, known as Cost-per-Thousand Impressions (CPM). As per latest research data, the online traffic growth for major industries declined by at least 10 – 20 percent. This means the marketing spends (by affected companies) are going to go down, even for digital. As a leading social media agency in India, we offer solutions that are driven by in-depth market research. 

Let’s take a look at how this has affected the CPC and CPM rates across industries

For social media:

CPM rates

As per a recent study conducted by Social Bakers, brands across 18 different industries were examined for the decline in social media engagement. They found out that the average CPM in mid-March 2020 was $0.81, down by more than half compared with its high in late November 2019, which was $ 1.88

CPC rates 

Further in their study, Social Bakers found that the global CPC was down to $ 0.089, a significant drop from its previous 2020 low of $ 0.11. 

For search and display ads

Based on a comparative study conducted by WordStream using latest Google Industry Benchmark Data, they found out that industries dealing with non-essential services and products, witnessed a strong decline in CPC of at least 10-20 %. 

These include industry sectors like personal care, finance, non-essential retail and automobile. 

Cheaper ads with more traffic. Go aggressive on paid!

So, as you can see from the above numbers, the cost of running paid campaigns has gone down significantly. With more people connected digitally, browsing various social media sites and search engines, this is the best time to go aggressive on your paid campaigns. As a premium digital marketing agency in India, we believe this will allow businesses to create a massive 360-degree brand presence over the course of 2 to 3 months and generate enough healthy leads to get their business booming again, once the lockdowns are lifted!

For companies looking to kickstart their paid campaigns on social media sites, search engine networks or both, you can check out I Knowledge Factory (IKF). IKF is a leader in digital branding and performance solutions offering expert PPC, SEM and paid social media services, along with premium organic solutions. It is one the best digital marketing company in India, providing highly customized solutions for all types of businesses. 

To connect with us for a free consultation session, kindly contact using the below details

Website: www.ikf.co.in  

Email: sales@ikf.co.in 

Phone: +91 8888866110